As 2014 begins, the spa industry is trending upward and outward, across borders worldwide. One of the biggest factors that contribute to the success of a spa is the quality of its human capital. The cost for a well-qualified and skilled team of therapists can vary from country to country. The global spa industry has shown promising growth in recent years, with spa owners setting up shop in new and novel places. From the American Midwest, all the way to Zimbabwe, the demand for quality spa treatments is increasing every day, and savvy spa owners are more than happy to give consumers what they want. However, with the diversity of spa locations, comes a difficulty in setting key benchmarks in the industry on a global scale.
Comenzando el año 2014, la industria del spa tiende al alza y a la expansión, cruzando fronteras en todo el mundo. Uno de los mayores factores que contribuyen al éxito de un spa es la calidad de su capital humano. El costo de un equipo de terapeutas bien calificado y capacitado puede variar de país en país. La industria mundial de spa ha mostrado un crecimiento prometedor en los últimos años, con propietarios de spas estableciéndose en lugares nuevos y originales. Desde los Estados Unidos, hasta Zimbabwe, la demanda de tratamientos de spa de calidad va en aumento cada día y los propietarios de spas están más que dispuestos a ofrecerles a los consumidores lo que quieren. Sin embargo, con la gran diversidad de ubicaciones de los spas, viene la dificultad de establecer puntos de referencia clave en la industria, a nivel mundial.
Due to differences in cost of living, cultural customs and unique national regulations, societies view spa offerings in varying perspectives. This makes it challenging, if not impossible, to draw generalised conclusions about the industry as a whole. One fundamental aspect of spa management that illuminates this issue is the question addressing the largest cost for spas in most countries – payroll costs. While one of the primary goals of a spa manager, regardless of location, is finding and retaining the best therapists they can at a price that is optimal for both the spa’s bottom line and employees, ideas about what is considered a fair wage for the spa staff, especially therapists, varies from country to country.
In a recent article published on spabusiness.com titled “Price to Pay”, Lisa Starr analyses one of the first compilations of therapist salaries worldwide. We will take a closer look at some of the variables impacting wage differences among therapists across the globe.
Different Countries, Different Rules
One factor influencing spa therapist’s wages is the regulations that are put in place for a particular location’s economy. For example, one will typically find spa therapists with higher wages in developed countries because of the many worker protection laws put in place by those governments in result of the cost of living in that area. One key regulation is the minimum wage law. Many of these regulations are much lower, or not present, in developing countries, and this is reflected in the wages for therapists in these areas. Along with this regulation, some countries require employers to pay social security, health insurance and other employee benefits. The U.S. reportedly requires about 11% for worker’s benefits, while Sweden requires 40%.
Pay structure for therapists
A recent look at the average monthly income for spa therapists around the world ranged from $306 in Malaysia to $4,166 in the United States. It is interesting to note that the majority of countries pay their therapists on a largely salary-based monthly pay, with some offering 5-10% commissions on retail products or services. Therapists from the United States have the largest variety of pay structures that vary from spa to spa and often include creative incentives. Oddly enough, many therapists are strictly on commission for the treatments they perform and are making higher salaries than those on monthly salaries in other countries.
Certification versus unofficial training
It would be untrue to say that all officially certified spa therapists are better than those who are not. However, it is not as much of a stretch to say that this official education and certification plays an important role in how much spa therapists will want to be paid. In order to retain talented therapists for the long-term, spas must pay wages that are considered fair in that area. While most western countries like the United States and the UK (amongst many more) will place a lot of importance on official certification, many developing countries (in Asia for example), might not put that much of an emphasis. Oftentimes, skills are passed down through generations of therapists enabling them to be very skilled without any official certification. However, the largest influence on pay does not seem to correlate directly to education or certification, but to the cost of living in each area.
What about you? We would love to know about the challenges that spa managers and directors face out in the field while setting the salary brackets for your spa therapists around the world. What pay structures have worked the best? Do you operate in different countries? If so, how have those experiences varied? Maybe you are a spa therapist, what is your experience with the pay structure and do you feel it is fair? If you are a therapist, did you complete a certification and has that helped you earn more?
Debido a las diferencias en el costo de vida, las costumbres culturales y los reglamentos únicos de cada país, las sociedades ven las ofertas de los spas desde diferentes perspectivas. Esto hace que sea difícil, si no imposible, sacar conclusiones generalizadas acerca de la industria en su conjunto. Un aspecto fundamental en la gestión de los spas que explica esta cuestión es la manera de abordar el mayor costo de los spas en la mayoría de los países – las nóminas. Mientras que uno de los objetivos principales de un director de spa, independientemente de su ubicación, es encontrar y retener a los mejores terapeutas a un precio óptimo, tanto para el balance general del spa como para los empleados, las ideas sobre lo que se considera un salario justo para el personal del spa, especialmente para los terapeutas, varía de país en país.
En un artículo reciente, publicado en spabusiness.com y titulado “el precio a pagar”, Lisa Starr analiza una de las primeras recopilaciones de los salarios de los terapeutas de todo el mundo. Vamos a echar un vistazo más de cerca a algunas de las variables que influyen en las diferencias salariales entre los terapeutas de todo el mundo.
Diferentes países, diferentes reglas
Un factor que influye en los salarios de los terapeutas de los spas es la normativa impuesta para la economía de un lugar determinado. Por ejemplo, se suelen encontrar terapeutas de spas con salarios más altos en los países desarrollados debido a las muchas leyes de protección laboral establecidas por los gobiernos como resultado del costo de vida en esa zona. Una regulación clave es la ley del salario mínimo. Muchas de estas regulaciones son mucho más laxas, o no existentes, en los países en desarrollo y esto se refleja en los salarios de los terapeutas en estas áreas. Junto a esta normativa, algunos países exigen que las empresas paguen la seguridad social, un seguro de salud y otros beneficios para los empleados. Los Estados Unidos. supuestamente, requieren alrededor del 11% para los beneficios de los trabajadores, mientras que Suecia requiere el 40%.
Estructura de retribución para terapeutas
Una revisión reciente de la renta mensual promedio de los terapeutas de spas de todo el mundo mostró que ésta variaba desde 306 dólares en Malasia hasta 4.166 dólares en los Estados Unidos. Es interesante notar que en la mayoría de los países los spas pagan salarios fijos a sus terapeutas y que algunos ofrecen un 5-10% de comisiones por producto vendido y/ o tratamiento realizado. Los terapeutas de los Estados Unidos tienen la mayor variedad de estructuras salariales, las cuales varían de spa en spa y con frecuencia, incluyen incentivos creativos. Por extraño que parezca, muchos terapeutas trabajan estrictamente por comisión, según los tratamientos que realizan y están recibiendo salarios más altos que los salarios fijos de otros países.
Certificación versus formación no oficial
Sería falso afirmar que todos los terapeutas de spa certificados oficialmente son mejores que los que no lo están. Sin embargo, no es tan exagerado decir que estos tipos de educación y certificación oficial desempeñan un papel importante en el salario que los terapeutas de spa quieren recibir. Con el fin de conservar los terapeutas con talento a largo plazo, los spas deben pagar salarios que se consideren justos en su área. Aunque la mayoría de los países occidentales, como Estados Unidos y el Reino Unido (entre muchos más), le darán mucha importancia a la certificación oficial, muchos países en desarrollo (en Asia, por ejemplo), podrían no poner mucho de énfasis en ello. A menudo, las habilidades se transmiten a través de generaciones de terapeutas, permitiéndoles ser muy hábiles sin ninguna certificación oficial. Sin embargo, la mayor influencia en la remuneración no parece que se correlacione directamente con la educación o la certificación, sino con el costo de vida en cada área.
¿Cuál es su caso? Nos encantaría conocer los retos a los que los gestores y los directores de los spas se enfrentan sobre el terreno, al establecer rangos salariales para los terapeutas de sus spas en todo el mundo. ¿Qué estructuras de retribución han funcionado mejor? ¿Opera usted en diferentes países? Si es así, ¿en qué han diferido esas experiencias? Tal vez usted es un terapeuta de un spa, ¿cuál es su experiencia con la estructura salarial y cree que es justa? Si usted es un terapeuta, ¿dispone de una certificación y le ha ayudado a ganar más dinero?
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