In our previous post, we reviewed some of the trends we saw unfold in 2012 within the spa and wellness industries. In particular, we discussed last year’s performance and the business potential that medical evidence, family packages and coaching will continue to offer in 2013.
This week, we are focusing a bit more on the concepts that will define the spa and wellness industries during the next twelve months. The following trends are based on the predictions unveiled by SpaFinder as well as our own insights regarding the role that care providers and future generations will play in the development of our industry. Let’s take a look.
En nuestro artículo anterior revisamos algunas de las tendencias que se desarrollaron dentro de las industrias de spa y wellness en el 2012. En particular, analizamos la evidencia médica, los paquetes familiares y la orientación personalizada con respecto a su desempeño el año anterior y el potencial de negocio que las mismas continuarán ofreciendo en el 2013.
Esta semana, nos centramos un poco más en los conceptos que definirán las industrias de spa y wellness durante los próximos doce meses. Las siguientes tendencias se basan en las previsiones enunciadas por SpaFinder, así como nuestros propios puntos de vista sobre el papel que los proveedores de salud y las generaciones futuras jugarán en el desarrollo de nuestra industria. Miremos esto en detalle.
Healthy Hotels
Besides the spa and wellness industries, hotels are also targeting business opportunities resulting from the increasing awareness of healthier lifestyles. At a time when concepts such as leisure, vacation and hospitality are being redefined, hotels are rebranding themselves as places where people can enjoy new wellness experiences.
Gyms and spas are not longer amenities and things like “customized food and beverage offerings are becoming standard fare.” We believe this trend will be a hot one in 2013.
Spa Genomics
This trend exemplifies in a good way the kind of innovative synergies we can build with the health field. With the increasing popularity of genomic testing, the spa and wellness industries could find a great opportunity to reinforce their prevention-based therapies.
In particular, further discoveries regarding telomeres, “the only malleable part of DNA, which can be repaired by stress-reduction, exercise, sleep, healthier food and meditation,” will provide our industry with a perfect channel to stress the benefits our services can deliver in terms of prevention.
Inclusive Wellness
This trend acknowledges our desire to move away from the idea of luxury and exclusivity that surrounded the spa industry for so many years. It also acknowledges our increasing interest of getting closer to the health field and embracing healthier lifestyles and wellness.
As stated by Susie Ellis, “more people will look to spas to heal and keep bodies functional.” As a consequence of this, our industry will be creating strong ties with the real world and new kinds of customers including elderly and disabled people. Innovation will be definitely an important element in the construction of attractive treatment menus offering services such as pain-relieving treatments and nutritional advice.
Care Providers
Just like professionals in our industry, care providers will also try to get a piece of the $2 trillion-plus pan global wellness market. This need promises to expand in years ahead as the world continues its shift from a manufacturing to a service economy. People, health care institutions and governments will continue to recognize the effectiveness of spa/wellness programs and experiences.
Future Generation
Considering the current crisis of healthcare systems across the globe, health care institutions and governments will be inevitably forced to look into the area of prevention while revisiting their existing reactive models. This change of approach, especially when used to tackle illnesses like childhood obesity, will provide an excellent opportunity for the spa industry to provide its services.
We believe all the trends we discussed here will allow us to accomplish three main things. First, they will allow our industry to fully embrace the ideas of prevention, innovation and wellness. Second, we will build additional synergies with the health and hotel industries. Third, these trends will provide us with the opportunity to connect with a real world that will bring on board new customers eager to take advantage of new wellness experiences.
That said, we see 2013 as a very exciting year for our industry. We believe, these five trends that SpaFinder unveiled, represent a good point of reference not only for the current state of our industry but even more so for the future we want to build.
Hoteles Saludables
Además de las industrias de spa y wellness, los hoteles también están apuntando a oportunidades de negocio derivadas de la creciente sensibilización sobre estilos de vida saludables. En una coyuntura en la que conceptos como el ocio, las vacaciones y la hospitalidad se están redefiniendo, los hoteles se están renovando como lugares en los cuales la gente puede disfrutar de nuevas experiencias de wellness.
Los gimnasios y los spas dejaron de ser simples comodidades extras y cosas como las “ofertas personalizadas de alimentos y bebidas se han convertido en algo estándar.” Creemos que esta tendencia estará en furor en el 2013.
Genómica de Spas
Esta tendencia ilustra en buen modo el tipo de sinergias innovadoras que podemos construir con el campo de la salud. Con la creciente popularidad de la experimentación genómica, las industrias de spa y wellness podrían encontrar una gran oportunidad para reforzar sus terapias preventivas.
En particular, descubrimientos adicionales sobre los telómeros, “la única parte maleable del ADN susceptible de ser reparada a través de la reducción de estrés, el ejercicio, el sueño, la alimentación saludable y la meditación”, proveerán a nuestra industria con un canal perfecto para resaltar los beneficios que nuestros servicios pueden ofrecer en materia de prevención.
Wellness para Todos
Esta tendencia reconoce nuestro deseo de alejarnos de la idea de lujo y exclusividad que ha rodeado a la industria del spa durante tantos años. También reconoce nuestro creciente interés de acercanos al campo de la salud y adoptar estilos de vida saludables y wellness.
Tal y como lo expresó Susie Ellis, “más gente tomará en cuenta a los spas para curar y mantener sus cuerpos funcionando”. Como consecuencia de esto, nuestra industria irá creando lazos más fuertes con el mundo real y nuevos tipos de clientes como ancianos y personas discapacitadas. La innovación será, sin duda alguna, un elemento importante en el diseño de cartas de tratamiento atractivas capaces de ofrecer servicios como terapias para el dolor y asesoramiento nutricional.
Proveedores de Salud
Al igual que los profesionales de nuestra industria, los proveedores de servicios de salud también tratarán de procurarse un pedazo de los $2 billones que ofrece el mercado global del wellness. Dicha necesidad seguramente se ampliará en los próximo años a medida que el mundo continúe a pasar de una economía de fabricación a una de servicios. Las personas, instituciones de salud y gobiernos seguirán reconociendo la eficacia de los programas y experiencias de spa y wellness.
Generación Futura
Teniendo en cuenta la crisis actual de los sistemas sanitarios en todo el mundo, las instituciones de salud y los gobiernos se verán irremediablemente forzados a tomar en cuenta la prevención y revisar sus actuales modelos reactivos. Este cambio de enfoque, especialmente cuando se utiliza para hacer frente a enfermedades como la obesidad infantil, le dará a la industria del spa una excelente oportunidad para ofrecer sus servicios.
Creemos que todas las tendencias que hemos discutido aquí nos permitirán alcanzar tres cosas fundamentales. En primer lugar, estas le permitirán a nuestra industria adoptar plenamente las ideas de prevención, innovación y bienestar. En segundo lugar, podremos construir sinergias adicionales con las industrias de salud y hotelera. En tercer lugar, estas tendencias nos darán la oportunidad de conectarnos con un mundo real que traerá a bordo nuevos clientes deseosos de aprovechar nuevas experiencias de wellness.
Dicho esto, vemos el 2013 como un año muy atractivo para nuestra industria. Creemos que las cinco tendencias expuestas por SpaFinder, representan un buen punto de referencia no sólo para el estado actual de nuestra industria sino sobre todo para el futuro que queremos construir.
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