In the previous post, we discussed the different types of management contracts, defined the management assistance contract, and talked about the ideal situation and the most common trap in the business, it is time to move to the second entry. In this entry, we will discuss how a management assistance contract can help you and which formula can be mutually beneficial for the hotelier or the owner as well as for the operator.
En la primera entrada hablamos de los distintos tipos de contratos de gestión existen, definimos un contrato de gestión guiada y esbozamos la situación ideal así como la trampa más común del mercado. En la segunda entrada, hablaremos de la forma en la cual le puede ayudar un contrato de gestión guiada y qué fórmula sería mutuamente beneficiosa tanto para el hotelero o propietario como para el operador.
What can a management assistance contract do for you?
A management assistance contract covers the services of a management company until an adequate spa director has been brought on board or alternatively a competent therapist has been fully trained by the management company to handle basic day-to-day operations. The spa will be supervised by a team of specialists in spa and technical staff management who will be able to guarantee the quality of the treatments that are provided. The management assistance contract allows the hotelier to maintain administrative control of its spa operations and of its trained spa staff.
The management company will oversee the staff while taking charge of the spa’s technical operations. In addition to this, the company will train other staff like Food & Beverage or Rooms Managers or an office staff acting as de facto responsible for the spa. The management assistance contract lasts from 1.5 to 3 years and is renewable as needed.
An ideal management assistance contract
An ideal management assistance contract should include a permanent hotline for emergencies, an email address to answer questions within 24 hours, and a monthly visit by the specialists of the spa management company in order to audit the spa’s operations, evaluate the spa’s performance and provide on-going training to all employees including the hotel’s key staff.
The advantage of this type of contract is that it is more affordable than a regular management contract. Additionally, it allows for significant savings on the sometimes unsustainable salary of a spa director. Depending on the size, location and complexity of the spa, a spa director (in Spain) can earn around 30.000€ per year. In order to calculate the cost to the hotelier, 34% employer’s social security payments would need to be added in addition to annual leave holidays and public holidays. This leads to an estimated total cost of 40.200€, not taking into consideration the knowledge the spa director might have and the training he or she would require in order to effectively manage the spa, all these costs being additional to the estimated total cost.
Another important factor that needs to be considered on top of these direct costs is staff turnover. This is quite common in newly opened spas where the turnover of directors is high because of the lack of expertise that some directors have compared to the level of work that is required from them.
A management assistance contract, which involves an ongoing training, would range between 20.000€ and 40.000€ and upwards, depending on location, size and complexity of the spa operations. It is an investment that guarantees that the spa and hotel staff are fully trained, encourages consistency in quality of treatments and services, ensures operational performance and optimizes profits thanks to the marketing and management know-how that our specialists have. The final result of such an investment is a significant reduction in operating costs including stability and consistency in spa operations.
The spa industry today
At present, there are only a few truly competent spa directors in the industry. One of the problems is that many directors lack sufficient knowledge of the industry, which means there is a need for specialist training in order to form and promote competent leaders in the industry. In other words, the sector’s problem is actually a problem of HR and specialists training.
The management assistance contract: a multi-faceted solution
The advantages of a management assistance contract are numerous. Not only does it set standards of quality for treatments and services, but it also ensures adequate supervision of the day-to-day spa operations and the required technical training for both hotel and spa staff. In addition to this, it provides the hotel with the essential expertise that very few spa directors are capable to offer. In this way, a management assistance contract provides a multi-faceted solution that besides its benefits is also affordable.
If you wish to receive additional information about our management assistance contracts, you can contact us at info@spa-balance.com. Our experts will be happy to assist you.
¿En qué puede ayudarle un contrato de gestión guiada?
La ventaja del contrato de gestión guiada radica en acaparar los servicios de una empresa de gestión dándole tiempo al spa de encontrar un director adecuado o, alternativamente, un buen terapeuta quién será formado por la empresa de gestión. El spa será supervisado por un equipo de especialistas de gestión de spas y de personal técnico para asegurar la calidad de tratamientos y servicios. De igual forma, la gestión guiada le permite al hotelero mantener el control administrativo y pagar las nóminas de los empleados.
La empresa de gestión supervisará el personal y se encargará de las operaciones técnicas del spa. Además, esta proveerá asistencia en la formación de personal competente en otras áreas del hotel como por ejemplo el director de alimentos y bebidas o de habitaciones así como un miembro del personal de la oficina para ejercer de responsable de facto del spa. El contrato de gestión guiada normalmente oscila entre un año y medio y tres años y se renueva según la necesidad.
Un contrato ideal de gestión guiada
Un buen contrato de gestión guiada debería incluir un hotline permanente para emergencias, una dirección de correo electrónico capaz de responder a preguntas dentro de 24 horas, una visita mensual de expertos de la empresa de gestión para auditar las operaciones del spa suministrando además formación a través de talleres y seminarios para todo el equipo del spa, incluyendo el personal clave del hotel.
La ventaja de este contrato es que su coste es mucho menor que el coste del contrato corriente de gestión. Además permite un ahorro significativo en el salario, muchas veces insostenible, del director. Un director de spa (en España) suele cobrar un sueldo de hasta 30.000€/ año más 34% por seguridad social y vacaciones. El coste total sería de unos 40.200€/ año sin tener en cuenta los conocimientos del director y la eventual formación que este necesitaría, lo cual implicaría costes adicionales para el hotelero o propietario. También hay que tener en cuenta la rotación del personal. En particular para spas de nuevas aperturas, se puede observar una alta rotación de directores ya que la experiencia de estos se ve superada por el nivel de trabajo existente.
Un contrato de gestión guiada que incluya una formación continua, oscila entra 20.000-40.000€ anuales, dependiendo de diversas estimaciones así como del tamaño, la ubicación, la complejidad de las actividades del spa. Dicho contrato es una inversión que garantiza un equipo bien formado, calidad de tratamientos y servicios, y maximización de las operaciones ya que nuestros expertos poseen los conocimientos necesarios de marketing y gestión para optimizar el beneficio operativo. Como resultado, se logra un ahorro significativo y se adquiere estabilidad y coherencia a nivel operativo.
La industria del spa hoy en día
La realidad es que hoy en día existen muy pocos directores de spas realmente competentes. Uno de los problemas más serios es que muchos directores carecen de los conocimientos suficientes de la industria lo cual implica a su vez la necesidad de una educación especializada capaz de formar líderes competentes para el sector. Visto así, el problema del sector es en realidad un problema de recursos humanos y formación adecuada.
El contrato de gestión guiada: una solución polifacética
Las ventajas de una gestión guiada son múltiples. No sólamente fija los estándares de rendimiento sino también supervisa la ejecución de la operación técnica del spa y pone a disposición del mismo la pericia necesaria que muy pocas veces tiene un director de spa. De esta forma, el contrato de gestión guiada resulta ser una solución polifacética que a parte de sus ventajas también tiene un coste asequible.
Si desea recibir más información acerca de nuestros contratos de gestión guiada, contáctenos a la siguiente dirección: info@spa-balance.com. Nuestros expertos estarán encantados de guiarle.
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