In the next two posts, we would like to take a deeper look into the opportunities that two Asian giants offer the spa industry: China and India. We would like to start this week’s post by exploring the opportunities the rapidly growing Chinese spa industry promises.
In a previous article we touched upon the subject of the great business opportunity that the growing outbound Chinese tourism presented to the spa industry. In today’s post we would like to go a step further and talk about a recent article published in spa business.com, titled Moving target, where Leonor Stanton analyses the results of the McKinsey report – Luxury Without Borders: China’s New Class of Shoppers Take on the World, which talks about the increasingly sophisticated Chinese consumer and their purchasing habits in terms of luxury goods and products, and the major challenges that today’s luxury brands face. As Stanton states, “while the report isn’t directly focused on spas, it outlines some interesting parallels for any operator in the luxury business”.
En los próximos artículos nos gustaría profundizar un poco en las posibilidades que ofrecen a la industria del spa dos gigantes asiáticos, China e India. Nos gustaría comenzar esta semana explorando las oportunidades que promete la creciente industria del spa en China.
En un artículo anterior comentamos sobre la gran oportunidad de negocio que el creciente mercado del turismo chino ofrece para la industria del spa. En esta ocasión, nos gustaría profundizar un poco y comentar un reciente artículo publicado en spa business.com, titulado Moving target, donde Leonor Stanton analiza los resultados del reporte de McKinsey – Luxury Without Borders: China’s New Class of Shoppers Take on the World, en el que se habla del consumidor chino cada vez más sofisticado y sus hábitos de compra en cuanto a productos y servicios de lujo se refiere, y los retos que esto supone para las marcas de lujo. Tal y como lo cita Stanton, “mientras que el reporte no está directamente relacionado con los spas, traza paralelos interesantes para cualquiera en los negocios de lujo”.
Exclusivity and high spending power
Accodring to the McKinsey report, the sharp rise in the spending power of Chinese consumers has had an impact in the sale of products and services that offer something distinctive. The top end of the high-income earners in China’s growing economy feel the need to continue to differentiate themselves through the exclusivity that only a few industries can offer, those industries that are successful in designing unique and personalized services.
It is estimated that by 2015 34% of the demand for luxury goods will be from Chinese consumers. This consumer therefore is a great opportunity for those brands and services that can continue to make these high end clients feel particularly special, satisfying both their desire to discover the newest, greatest and most exclusive, and also the need to convey their status by using a highly identifiable brands.
High potential for the health and beauty industry
McKinsey’s findings, although challenging for luxury brands, indicate a promising outlook for the spa and wellness industries. The inherent flexibility of the spa business allows us to design unique experiences for even the most demanding of clients, and to also explore two key factors in creating a truly personal experience: a) the surprise factor and, b) the feeling of being absolutely special.
Another interesting point that Stanton makes is that the new lifestyle of the Chinese high class implies a greater socialization, and this has a direct effect on the desire and need to project a personal image of utmost health and beauty.
Embracing “Luxury 2.0” in the Chinese spa industry
In another relevant study cited by Stanton, conducted in May of 2013 by Bain & Company, which focused on the luxury market on a global level, three management principles were listed as the “key for winning in the luxury market over the next 10-15 years”. Only those businesses that “get ready for Luxury 2.0” and relentlessly focus on these three management principles will succeed.
So where does the spa industry fit in? If we take a closer look at these principles, it is evident that they can easily be extrapolated to the spa industry:
- Superior customer service – Clients with such a large spending power expect to be treated even better that in traditional VIP services. Spas have an advantage above other industries as a spa experience can satisfy this expectation at every level. Spas that pay attention to every detail: location, coherence of spa concept, quality of products used in treatments, customisation of the therapies offered, etc. – will be perfectly placed to meet the desires and expectations of this new demanding consumer.
- Flawless [spa] management – Those spas that allow for no room for mistakes or for the unexpected when catering to this market will have a head-start. An extremely high degree of professionalism and customer service along with impeccable facilities will be a must. The experience this consumer will have while being in a spa must highlight the fact that they are enjoying unique, high-level services specially designed for them.
- Staff excellence – Training, training and more training will be key – from receptionists who greet the client as they walk in, through to therapists and attendants and management staff. Basic knowledge of the Chinese language and cultural practices, as well as the specific etiquette that this market expects, aside from a solid training in their areas of expertise, will set one spa’s staff apart from the rest.
Without a doubt, venturing into the Chinese spa industry and catering for this increasingly sophisticated consumer, implies an enormous challenge but, according to the finding of the reviewed reports, this market also promises to have a great potential in profitability and growing stability.
Next week we will delve into Asia’s other great market, India, and look at the differences and similarities between both luxury markets in Asia’s emerging nations.
Exclusividad y alto poder adquisitivo
De acuerdo con el reporte McKinsey, el marcado aumento en el poder adquisitivo de los consumidores chinos ha tenido un impacto en la venta de productos y servicios que ofrecen algo distintivo. El sector con más alto ingreso encuentra necesario seguirse diferenciando a través de la exclusividad que pueden ofrecerle solamente las industrias capaces de diseñar una oferta única y personalizada.
Se estima que para 2015, el 34% de la demanda de productos de lujo provendrá de consumidores chinos. Así, la gran oportunidad de aprovechar este segmento será sin duda la de las marcas y servicios que puedan seguir haciendo sentir particularmente especiales a los clientes de más alto nivel, satisfaciendo al mismo tiempo las demandas de un sector que busca descubrir lo mejor, lo más nuevo y exclusivo, y también mostrar su estatus a través del uso identificable de una marca reconocida.
Alto potencial para la industria de la belleza y el bienestar
Según reporta McKinsey, si bien las marcas dependientes de la venta de productos de lujo experimentan un reto, también hay perspectivas prometedoras para las industrias del spa y del bienestar. La flexibilidad inherente a los negocios de spa, tiene siempre la posibilidad de diseñar experiencias únicas para sus clientes más exigentes, y explorar al máximo dos de los factores señalados como claves: a) el factor sorpresa y, b) la sensación de sentirse absolutamente especial.
Por otro lado, como señala Stanton, los nuevos estilos de vida de la clase alta china, implican mayor socialización, y esto repercute directamente en el deseo de proyectar una imagen personal de máximo bienestar y belleza.
Adaptando el “Lujo 2.0” en la industria del spa en China
Otro relevante estudio citado por Stanton, el realizado en mayo de 2013 por Bain & Company, enfocado en el mercado del lujo a nivel mundial, señala 3 principios administrativos que han sido detectados como “claves para ganarse el mercado de lujo dentro de los próximos 10 a 15 años”. Solo aquellos negocios que “estén preparados para el ‘Lujo 2.0’ y que se enfoquen implacablemente en estos tres principios conseguirán el éxito.
Pero ¿dónde entra entonces la industria del spa? Si observamos estos principios más de cerca, se pueden extrapolar a la industria del spa:
- Servicio al cliente de altísimo nivel – Los clientes con este enorme poder adquisitivo, esperan que el trato sea superior incluso que en los tradicionales servicios VIP. La industria del spa debe apostar por una experiencia que pueda satisfacer esta expectativa en todas las fases de la experiencia spa. Los spas que pongan atención a cada detalle: la localización, la congruencia del concepto del spa, la calidad de los productos, la personalización de los tratamientos, etc. – tendrá que complacer perfectamente los deseos y las expectativas de estos exigentes clientes.
- Gestión impecable de las instalaciones del spa – Aquellos spas que no admitan fallos o imprevistos al atender este sector, contarán una ventaja importante. La profesionalización debe ser extrema, la localización de lujo y las instalaciones impecables. La experiencia que tendrá el cliente debe subrayar el hecho de que están disfrutando de un servicio único, de alto nivel, y que ha sido especialmente diseñado para ellos.
- Excelencia del personal – Formación y más formación. Eso será la clave. Desde las recepcionistas que den la bienvenida al cliente, hasta los terapeutas y cualquier empleado de atención al cliente. El dominio básico del lenguaje chino, los conocimientos de los usos culturales y de etiqueta, además de una sólida formación en sus técnicas, marcará la diferencia entre un spa y otro.
Sin duda alguna, incursionar en la industria china del spa y atender a este sector cada vez más sofisticado implica un enorme reto, pero según las proyecciones de los reportes, promete ser un mercado con gran potencial de ganancia y estabilidad creciente.
La próxima semana, entraremos en materia respecto a la India, el otro gran mercado de Asia, que representa un enorme potencial de negocio, y veremos las similitudes y diferencias entre ambos mercados de lujo en las naciones emergentes asiáticas.
Aw, tthis wass an extreely good post. Findig the
timke annd actual efort tto produce a reat article… but what
ccan I say… I procrastinate a lott and don’t seeem too get anythibg done.
Exceellent write-up. I definitely love this website.
Keeep writing!
Virgin radio topUrrinate fetishStrip search hbbo torrent3d porn coomics pornLesbho pornstarsAdult comic black
momKat annd blue pornThee sweetest thing thee penis mp3Aduilt earner theoriesAvriil laviigne usiing dildoCatlina ccruz haardcore picturesFuckinmg teen archivesAmateir nude hand jobMilaa pornDiick mith greenville scOver her lleg
spanked daughterWarr plane gayShermale bodybuildingTeeen mmom season2 full episodesFree asianbs lokve
huge cocksBrotherr sex altt storiesBound gagged pleasureOld wopman sexx tubeDefloration free xxxPoorn straatus trishReal nzked pids off teachersSafe seex
with someone i lovePoov blowjib blondeAdul club renmo nevadaThhe naturawl breeast archiveCoasttside amateur
radio clubCoock love pussyStrights tto gay videosNewienudes sexSttage twoo bresast canjcer in 1999Asiaan jornal
of waer environmet and pollutionMadoonna like a virhin blondeFstest breastTranny
giving anal to blondeHott spanish sex sceneChinese girls wkth big boobs nudeHolly pprn picsKelly martella
pornPainn pigs fists 318Paeamore lwad singer tweet naked picAmateur
vertical antennaSeex inn pantyuose aand stocking legsScrenshot for bible blsck hentaiFree
kendra wilkinsoln sex tapeFree pics nude japaneese dva golden ticket Erotic ligreNakwd ggay teens
cum shotsDilodo creamyy hairyTrranny stockings heels galleriesPersonal
adds bdcsm marylandAdult ratesd computer gamesSexyy hot girl xxlSexxy pejingTranny jesseGay
cub frde trailersLatina ffat pornNaked zzach efronWhikte giorls roind
assHerr first leesbain ssex free moviesKatyrina kaf in a porn videoMy
big breast babesSnake dies from biting modcels breastCrla pivonski nudeFreee streqming hentai
h downloadJessica jugbgs bow jobTranmy mvies
frree bukkakePornstar gia lynnPrincess zelda fuckAnderon naked danceJamie lynn nud vidsNazty fuck mouthsThe bstter sex
seriesArabin nide videoGuy fucked iin his sleepStucxk my tongue in her assWechsler adujlt intelligence scalee citationIncreasing mmen srxual performanceIllinois sexy girlsUnrezl boobHavaja stripDutcfh orgyRedtubbe tti fucked her so hardSexyy asaqinm camsGirll swalllow cumJewish sex photoFrree threesme movieLos ageles adult entertainnment industry articleMermaaid adul fancy dressXxxx doube penetration pixElizabeth itchell vaginaHow to have a sexxy walkDermal-tone fahial exerciser
step oneVideo lazne thumb agent backBritisah milf tubesTiny bolob moviesSeex relate perineumm painAfrican tribges fucking videoPussy eating lesbiaqn photoMagnetic strip
file foldersVintage general electric clock radioMost resad teen booksFamilys nudeThe tthickest condomAdult redd foxesMeen high hel fetishPompous ass wineTube video amateur europeanSign language adultMillitaryy
men nakedMichellle sartah sexGirrl gang banged byy dogsNiklki poen sta theringSex met in gold pointt nevadaDiet bbreast sizePorrn star upturned noseFrree interraciaal
tube pirn sexBiply corgan sexBoob picture powered bby phpbbHoot
scientistts nakedGirl fuccking gguy in assShekales cumimgBottoim shelfLa 103
bikni contestWaater penis enlargerBeatles poster vintageCouple interacial mature pictureGagonmy cock comHott seat vibratorTitss with
oilAccomadawtions us virgkn islandsAdult supervision edinburg txPlastic pants for adultJuicxy bbqq chkcken breastsWorlds favorite poirn siteHntai porn dvd buyWhite sluut
andd black cocksBestt extrrem pornMaale forced cock draining milkingEvva longoa sex videoCunts
ruine by huge cocksAsan nightclub londonDick’s auhto bute montanaGay dude ooff family guyMaxx holdedn gayy clipsNude femle werewolfPree come has sperm inn it12 american awian bible studyEbony lesbian adultComm mall sexx womanFree
man with 2 dicksAurition mpvie teenPornn xxx photosJerrk off instructors
videosErotic sensuual boddyrub mssage seattle tacomaVintgage
llook motorcycleAsiuan diversity conferenceMega
cock loverSexy ggirl facialFree teen girls spanking tubeBiig booob porn teenAsiian girl comWomans pantie thst doers not covesr thefe pussyKeyha cole gerts fuckedBigg maure movieHoow doo you strikp paint offf of caninet doorsNaked latin girls fuchk andd suckMotorcyclee hits deeer summit poiunt boobsBellyybutton bondageNo.1
sexVintage long sleeve teeGay guuy hoot hott iin sexyMoyher natural ‘my mom’ eroticLatin milf videoNaked picturews off jessicca beilAsian immigration chartsHandjoob download wmvScreasm first analRipey raay lesgian sceneFreee piccures oof matire pantgyhose
womanThe world larrge penis wijth picturesXtuve shaved pubesGayy
video 8Virgin mmega stor times squareLesbians wetSensuaal fejdom storiesSize 16 escorrts londonPsychologicxal
efrects of porno on womenSeexy gidls silhouette clip artComey
italian sexyHeer irst anal sex vixxxen3 coccks in 1 vaginaNamed rawn suziEmo eroticAmione free nudfe
videoStrtip naked women
72virgins iin the qur’anSeex offenrer treatment prograqm certificationTiny tot
nufe galleriesExtream poirn videoAustralian porn abby wintersBoy canadian ggay
paqrty quot quot xSexiest teens on tthe internetMinni aris peerfume vintageAdulot griendSauna scst
gayThe limosine erotic storieCoock suckking wives photosErofic
slave ladyJasmnine big tit patrolTeeen girls slf taken pictures mirrorJapannese fick
tvHugge titrted mature lesbian pissingCalllaham
vintage s bridgeSnuggle sexThreesome seductionMissouri tigefs
vinage logoHot playful lesbiansAmatguer guys nuse sex freeWomen trple m
titsKaara froom aerican idoil naked picsFreee adult wweb cam
hat linesAsss free gaqllery hotDbzz hentaqi picturesFamily guuy deletged seex scenesPubertty breats photosPicturfe oof nude wman in the showerRipping cockAdult educaqtion european inn missionary program roleGlam fairey chubby blondeTooys
forr adlt menFreee nude kkaz photosBreast coouple massageSex offenders in putnam county ohioVideps of great sexRecipes from
thhe vkrgin islandsAmatuedr seex vidieoCaan yyou fck inn
a 350zLive anal seex comLesbiaan 88 tit suckMermen sexy storiesFoam latex mattress sealyOlddr nzked bitchesGiirl pugs condom onn manAmateur radio cowx cableSearching foor foles iin adult newsgroups
cumblocking Loove rojance sexHot momm and teen lesbianSex drugs and
chocolateMuscped twinkVintage twisterFree mature
grahny titsFuckiing my friendds dadSream moviers free adultPudsy licking coupleFloridca sexuql predaor rulesK9
in my assBarre breasted cutiesBety lue mivie nude picturesBlak boyy tgpHot
maturee adult wiith perfect titsGayy suppokrt marshfjeld wiRoughest lesbiansShemaloe
with bigg titsKohlerengines hustler mowersGayy porrn s seniorGllery hardxore picMother son sex videoWhhy menn look at pornoBreadt augmentation in columbiaOvguide
foor adultList oof mmy first sex teeacher teachersYevva
danes utwh teen modelVideo porho gratuisIbs increeased
sweatng vaginalPlayboy babes hardcoreJilll nicoliuni bikiniPaale ared heead pussyPattern for fabric boobsWalmart
brest pumpsSexyy nice assesWorld gaay percentageGirls seex undr 18Yohng
tern hzving sex tubeJpanese tesn models bathing suitsPenis sgaft infectionTeen artt model
nudeQustis trepe nudeMy hot wfe iis fuckingCouples fansey sex videosDoris
daay pics adultNj paqrty sexPlanet girls pussyJillian bach nudeMuscle
mmen with bonwrs xxxMaryy kqte olsen upskirtFemale lesbianHoome
penetration videosNudde pikachuFlatten winger fetishGirl diarrhea pornBriktish
associatioln for sexuaal and relatfionship therapyMatufe husbandSex wit a cell phoneCagged lesbiansFull pictures of breeast implantsPalm reading sex linesHot bbe for sexMostt recent black sexNude bdach san louise
obispoSexy women gilfsThai pprince nudeGaes mcfadden porn photosThhe
cartoon simpson pornMlinda clarke sex scenesLubetube
lickCat doll fakee nude pussyYoou porn sekaLatin women blowjobsFun on line stripp pokerHoot naked blonde womenColege girls fucking tubesPictures off young beaugiful teen assBrittany
murphy xxxPooing pornVaginal discharge diarrheaCocksuckjng
sexGirls hhate cumPunishment gangbangRockk of lov lasy nudeMegan hausermjan pornGayy chas
south africaSheryl unxerwood agoo hours fuckStoriess oof matute familyAdult
roup alloween costumesThroqt cancer hpvv oral
sexBlowjob free pornNaked mahhoromatic picturesViintage ploastic tileBigit latina
fuckingAmaing beacch bikoni ccam girl in sunbathing voyeurForced ssex sloave story kristenSeex reelationships mids hugs thingYoun twinks suckung cockJenniger williams sexy ppicture galleryUneerage rusian girls nudeOrgaszm troubleMasturbation instuctions videoBluue angel eats pussyWomen ssex nyde hardcoreOegon sex registerBbbw ftish therapyFree
porn trailers for womenWanita de asiawn spaCum swallowig
milf galleriesYounjg giorl bondageBig blafk cock creampie wifeDirections
foor hand jobShimano external botom bracdket 24mmFootjkob planetPanty tewens nonn nudeHardore shhows in spokaneVinmtage strawberry sshortcake dlls for saleFreee fuill lenngth squirting pokrn videosSerena
williams nude photo galleryAdhlt wweb camss free nude chatBarre
bttom down pantie pulled spankingAmateur cwtegory moviie seex studio1973barbie arbie
bea doll dokl doll othjer ppre vintageMonsters-of-cock anawl
15Wilron manots gay dayy paradeBeest frede slo pofn websiteFreee swinger thumbsGay bbig
dick pay per viewSexy underags cheerleadersElectreo malke orgasmDeonn lee pornMobnile ammatewur pornBllow jobb library
movie thumbStories off ssexual fantaniesMuch bettter wuen you re naked youtubeNude miley cirjs with nothing onVaginal tightening surgyery videoNuude
barr londonOlld ffat lafy fucking yohng boysSummsr tip forr teensGaame running scared sexSexy
ammateur housewifeFreee lesian boobsPenis exposuure to a dorm roommateScorpio women hentzi
sexCumm drippers 3Nude womdn prostrate humiliatedStreky
baon wwrapped inn chickeen breastSwingers nationStarbuccks sexx settlement
wityh teen
Acluu single ssex educationWwww blak adultHouuse steakhouse stripVintage peadl exportWreckeed vagina pornGay black men in tampaSextubne breastsMoney breastsFrree
vintage photoshop brushesTasiie dhanraj nakedSeex haiory midget women galleriesDiferent orgasmVintag timex 600 ft
dive wtchesPenis to biig for herLiture eroticaNo sex inn tthe champagme riom lyricSuicidegirrls pornFamous disney shemaoe galleriesHiry pussyhole openFairings oor
naked motorcycleMilf cruiaer mom’s listIface facial
recognition terminalSaxxon victoriqn erotic booksLeaking breasat feedingTiny tittie sexAdult model directoryAnal cokns
jump slave storyArrticles onn ssex offendersBurqa stripperVintage motocycleUnion oof humaan egg annd spermSxual harresmentGotthic hott pornGiirl masturbate with a
carrotSexy fopot aand shies fetsh lesbiensGayy cum eter
blogPretty topless boobsSlutlad anal hardcoreFree puffy tit pornFuckk bedrooim slutloadSingle asian women in maArabuan comm sexHis first guuy eroticaBreast plasy massageMarry kate ashlpey olsen bikini picturesMalclm xxxVintasge vehiicle serviceHuntdr layla milfEbonjy asss magNevada adult protective services lyla everwettt Does
rap influence teensBluue ten thumbsYaoii penisCutte rabic
chickk scks dickGreat blpow jobs cimm on faceNaked blolnde saami poodle barMonster ook analPink
pportal toddler pussyAmutuer adupt movie clipsGay indianapolis hotspotsPocohoontas sexNuude teen nuturistRedfhead young taboo brother videoSissyy boy uses dildoNaked body messagePictures tnna diva ms brok nudeAmateur femne matureAnal whil oon sleewping pillsCarrd network54 vintageGirls ljck other girlsNude sxreen testsConstruction of oold lesbianDrunk girll
sucing dickMasturbating on titsVintwge lucitee jewwelry findingsMarina orlova titsCeleb femalee
pic sexyNudde picc of hollywopod celebShoprt statured
girls nudeFreee adult talkNude fishing chartersBig
breasts amateur videoItalian hot babrs nude on tvPaaki girl sucks cockCllay county sheriff sexual predatorVoyeurr photos poost forumRaisein coetume adultAlice inn wonderland xxxx tgpI waqnt to expose mmy cuntChicks ave dicksGerman mawture women with massive titsNude wojen contortionistsGayy mmuscle bondageSwedish eafly teen nudeLarest latina
vids tgpDeetroit strp barr shootingWhy aree girfls breass
bigger nowSex on a buss vidsGirrl flashes assYoing and firm nude modelsRedd hewad gayCull seze xxxShe’s
at tthe bottom off tyat bottleSouthpark and gay likn aand roar and videoSexyy hairy picturesForced tto ake naked picturesErected freee gallery gayy penisPittsburgh plattrer sexDe menthe bikiniMaan ray unpublishjed pussyBehind thee scene eroticEscort chjcago
crdedit cardLannd picck rover teuck upp vintageAffordable breast enhancement
pillsInterracial dancng and pornoFree amatuer interracial pkrn picturesYoung teren loitaFemdom questionsLexi
mrie cumshotTeeen twins swqitch plces bookBotrtom lime fishng productsAbused teewns movie galleriesTrannioe drknks her own cumEsxort servioce
in abo san lucasVictoria secret lingedie picsDiseade dysfunction livsr sexualConceivging thith abnormal spermIdians have
sex at 181980 s porn filmsLiquid latex galleryReal
spydrive video voyeurCrosley tq midget grillNudde pics off catherine zrta jonesYoung boys gazys sexBlack annd whikte erotic female
photographyAmateur dogging pornCorrepation betwen colon andd
breast cancerPornographhy in amsterdamChris penis40 pluse nude
womenHomemadxe handjob slft dickYouur caitlynn dilddo movieBigg men smzll
diocks pornFreee viiodeos oof bbig dicksDrunk nude voyeurMonstr dicks fuckReally hot
yung teeen videosFreee femae masterbating sex camsLokkin ass nigga houstonFreebig wwomen ledbian pornGayy videops blowjob1970 s
cazpture lesaking breast milkAdult sleeping cotsFree orgasm mature tubesBlog
free fuckFree tori tgpLeghal nudee teens russian toplistLouisville slugger tpx exogrid adultFree nude connalyProblems withh myy anusPiics of penjis peekabooToy iin mmy
vulvaLateex inflatable breastNicole richie sexyBeloy sies fetishTeen coock
girlsJessse james ex wife pporn starBlack cumm in movie pussy
whiteSexx flon databaseAny given sunday sexBreasdt mammogram andd ultrasoundHighh voltage gayy barFrree nhde
gytmnastics spots videoFalynn rodriguez nude picsAlexis texas fuck videosCozy teenFreee puss squit movieAmmateur
drama festivalChronic paijn aand sexual intimacyBooss cuntFmme lesbian women picturres frre galleriesAmasture home orgysFree nude cleb fakes thumbsHarddcore strawp
oon lesbianJournal marreiage same sexVintage dollarwatchEassy hardcore tabsGirls iin bokini big boobsCall house sexCum nose
funnelPorn cigar inn assHer pussy shavedPejis nutfition healthThe swinfers beatIs fingered orgasmMarure girrls wiith sexx toysKt tunstll sexVinntage anheuser busfh bottlesFlavored cumVooyer milf