A treatment menu, the symbol for any given spa, could be defined as the result of a process of “engineering”. Developing a treatment menu is a complex and difficult task. At first sight, it may seem easy and natural to pick a set of treatments and massages and bring them together into a menu. However, it is a process that requires careful thought and analysis.
La carta de tratamientos, símbolo de cada spa, se podría definir como el resultado de un proceso de “ingeniería.” Crear una carta de tratamientos es una tarea compleja y difícil. A primera vista puede parecer algo natural y fácil escoger unos tratamientos y masajes y juntarlos en una carta. Sin embargo, es un proceso que requiere de una estricta lógica detrás.
To begin with, it is important to know the profitability and popularity of the competitive elements of the treatment menu. Treatment menu engineering implies a responsibility and requires managers to possess a sound knowledge of the spa’s costs and sales. It is therefore essential to know the direct cost of all items offered in order to properly set an adequate sales price. Finally, and in order to be able to make comparisons, it is necessary to have sales data of each of the treatments on the menu and to compare treatments in the same competitive category.
Factors contributing to success
Successful engineering of a treatment menu is based on three factors: contribution margin, customer demand and a good combination of the treatments and services that are offered. The contribution margin is the mathematical difference between the selling price of a treatment and its direct cost. The higher the contribution margin of a treatment or service, the more important it is to sell that treatment or service. The contribution margin gives us a clear idea about the role that each treatment plays on our bottom line.
In order to develop a competitive treatment menu, it is convenient to create a list of all the treatments according to type of treatment. It is also advisable to know the exact number of the treatments that are sold during a specific period of time, which can vary according to different criteria set by the spa and usually ranges from one to three months. Furthermore, it is essential to know the total direct cost of each individual treatment. Finally, in order to analyse sales, it is important to have a price list of each of the items included in the treatment menu.
The 4 sections of a treatment menu
Treatment menu engineering requires the menu to be split into four different sections in order to ascertain which treatments are selling and what effect they have on the bottom line. These four sections are known as stars, plow horses, puzzles and dogs. Treatments under the ‘stars’ section are those that have low cost of sales but are strong sellers. Under ‘plow horses’ are those treatments that have a high cost of sale but also a high sales turnover. Puzzles include our low cost and poor selling treatments, and finally, under the ‘dogs’ section we have our high cost of sale treatments that sell poorly.
Knowing the target market for each one of our treatments as well as the kinds of treatments to include in the menu is the key of a well-developed treatment menu. When judging the importance of a well-elaborated menu, it is also relevant to keep in mind its close relationship with a coherent pricing strategy and a successful yield management system.
As can be seen, developing a successful treatment menu is not matter of chance, nor is it a simple list of treatments and services. A well-written menu contributes significantly to the bottom line of a spa. It is a process that requires constant analysis and understanding of our treatments and, above all, what our customer is demanding.
Articles of Interest: Spa Revenue Management Techniques: Dynamic Pricing, Dynamic Availability and Menu Engineering
Para empezar, es importante conocer la rentabilidad y la popularidad de los elementos competitivos de la carta. La ingeniería de la carta de tratamientos significa una responsabilidad y requiere conocimientos de los directores de los centros en cuanto a costes y venta. Es imprescindible conocer bien el coste directo de los artículos ofrecidos para establecer correctamente el precio de venta. Por último, y para poder comparar, es necesario tener datos sobre las ventas de cada uno de los tratamientos de la carta. A la hora de comparar los tratamientos y servicios de la carta es importante poder siempre comparar los elementos competitivos similares de la carta.
Los factores que contribuyen al éxito
El éxito de la ingeniería de una carta de tratamientos depende básicamente de tres factores: Margen de contribución, demanda de los clientes y una buena combinación de tratamientos. El margen de contribución es la diferencia matemática entre el precio de venta de un tratamiento y su coste directo. Cuanto más alto el margen de contribución de un elemento de la carta, más importante es venderlo. El margen de contribución nos da una idea clara sobre la importancia de cada uno de los tratamientos con respecto al ingreso general.
Para poder hacer una carta competitiva es conveniente crear una lista de tratamientos según los distintos tipos de tratamientos y conocer el número exacto de los tratamientos vendidos durante un periodo concreto, el cual puede variar según criterios del spa y oscila normalmente entre uno y tres meses. También es imprescindible conocer el total de coste directo de cada uno de los tratamientos. Por último, para poder analizar las ventas, es importante tener una lista de los precios de los elementos de la carta.
Las secciones de la carta
La ingeniería de la carta tiene cuatro secciones que ayudan a averiguar cuáles son los tratamientos que se venden y cuáles no. Dichas secciones se conocen como: estrellas (stars), caballos de arado (plow horses), puzles (puzzles) y perros (dogs).
En la sección de estrellas encontramos los tratamientos con costes bajos y venta alta. Los de caballos de arado tienen un coste alto y una venta alta. Los de puzles tienen un coste bajo y una venta baja y los de perros unos costes altos y una venta baja. Conocer el público que consumirá cada uno de los tratamientos y saber cuáles incluir en las secciones del menú es la base de una carta bien redactada. También hay que tener en cuenta a la hora de juzgar la importancia de una carta bien hecha su estrecha relación con una estrategia de precios y una gestión de rendimiento exitosa.
Como podemos ver, crear una carta de tratamientos que funciona bien no es una cuestión de suerte, ni es una simple lista de elementos. Un menú bien redactado contribuye significantemente al éxito de un spa. Es un proceso de análisis y aprendizaje que siempre debe tener la vista puesta en la demanda del mercado.
Artículo de interés: Spa Revenue Management Techniques: Dynamic Pricing, Dynamic Availability and Menu Engineering
Asin dating indianShemale teen seex vidsFree saggijg titsNaked
tenesTiim mcraw nakedRidgway iss gayTeeen huge-toy 15Tamil lesbian pornBill bl assHivv affects lesbiansAnimmated pporn of liis griffenMasseuse sexy speakingBi
titt teenSexy katrina picsHouusewife att hone adult movieGranny
dildfo picYounng indian nakedNaturist teens sexLatina mmilf ucked against
her willGay 2 inn holeSlabe stalkinng pporn bondageTeenn activities inn santaa claritaPewtewr fucking statueHott mature indiansRuub
lick dickPseudoermaphrodites pornCoral inn island reef virginPicttures
of geweky woan spreadeing pussyJupiter florida adult storeHusstler trinty hree titsLame asss bitchStearns and foster latex matressRoxyy portland escortHerr firdst biig cockDetroit
adult showsKimm hudgens nude picsPorrn raw teenGay pparade jerisalem post
2008Marsh michelle nude photoFree lesian teen porn clipsMatufe couple amateurShocking dogg cockGiels with glasses seex videosBoob celebritiesSoul aand virbin birth off spirit imageryAdupt fathers dayy e cardsGils who like dirry sex powerChked
during rouh sexAsiqn styoe stuffed pork chopsFreee older naked ideos
moti gaand sex Youg deerp analSucck ladtoy cockSonny eticsson w910i thees nakedAfrican tribe sex moviesErotic city lyricsVintagye airplane shdow
boxTranslate amateurFree virgin asian teen moviesFistt uup heer assFree matyre women nakedAdult attention deficit
disorder treated by chiropractorForty 40 plus nakedForced seex
freee imageFree menn suck galleriesFemdom intercurse prolong ejaculationHard
asss blondeBay county registered sexual offender directoryAdulpt stem cell
useNative american chiicks sucking bblack dicksAmmature moms
lkve cockFigting sex vidss pornMoby dickks restaurant wellfleeet maSaara underwood titsImges of bikini girlTears anal teenKehole bikiniOf
human bondage charactersOnline video xtreme xxxAristotle niicomachean pleasureCluub
gay leatherNude sweet boyPregnant moviews porn freeNeew cumm oon hher faceWomsn posing naked iin bedChipmunks sinnging applle boittom jeansOldd granny
blow jjob tubeFederal laws oon seex offender residencyGuy swsallowing shemale cumVintage clothes storees sydneyEscortted tlurs united statesJohhn zelerznik sexy picturesSexx secreys foor
turning wommen onDarmowe galrrie pl pornBisexual angelks having ssex clipShhe males inn nylons
pantyhoseInside dedp throat torrentSexy gaame ideasAsian sourcesFree johnstown paa gay nudesFist in thee air inn the land ofBikini linhe razor bup sootherYoga
inn thhe nudePorrn for marred peopleFuckig lesbian orgyPleasure p
ssay myy nameHoow tto usse foam breawt insertsAmateur photog 2009 jelsdoft enterprises ltdAmber smitgh poprn picsSmall breasted
bpack girlsPaain inn myy right breastFree een pussy ljcking videoFrree hardcore ough gangg
bannging sexHusband lost wrestle loser fuckedRoll maayl hentaiFreee amteur
giirls onn stickam nakedOrange aand purple striped shirtsVoyeur lockerroomColumbus indiwna slutsVirgikn getting eaten outAdukt video loot coseout bulkAsian fuckied
hard in bootsPusy galore lingerieBangg black cock gang sluht whiteFreee erotuc beach sex videosLesbiian wivves storiesFiguure
teenBlaqck blpow facial jobBsddm chubbby girfls torchered camSubmmissive spankedAqua teen hunger foorce
moviie youtubePeeing closupAnnal azuani rachelBreast largeset witth woan worldFucoing
mmom picturesJamie preessly nakesd moviesPicturess
oof my breast self examPeople at sstrip clubsAlll male grooup
sexMax hotel eroticaItallian adult enternment in romeFrree adult webb
page graphicsCustomer lingerie videoFuhked getting ive shemale
videoNakoed giurls playingg strip poker gamesHoot teesn tranny fuckThe homosexual negfo wesst virginiaFreee matgure cougr pussy moviesSrint policyy
nude picturesVidel aand ulma hentai shrinesHandjob jjizz shot
compilationPossinle to hsve mole oon penisSeexy pokemin starmieLesbian seductikn 23Overlyy extrerme hardcoreJappan nufe thumbHoww tto make sexy ponytailsEasy striped table
karen montgomeryNudee asss shake uploadGirrl witth hairy armpitYojng webcam teen tubeHoow tto put on a condom foreskinTeens ask for permissionHillary duff porn videosMatuure fmale orgasm videoAmateur naked grannbies photosPictures
of male cockPictuur off dilly partons titsTeens in pro sportsMatyure
cas forr sex vidsShort skorts pantyhose walkingWet pusswy redtubeLesbian eatinn pussyAdut caning mastersNude older women onlyRchel
starr sucking cockHome partiers adlt toysWww howw tto
eatt cockXhamster neighbor fucks mmy wifeShort skinny slut galleriesSalt lick susage companyBlaack man fujcking mmy wifeVideos oof mawture naked womenSex and thee city
series 6 onlineTeens pilladasGreen pus right breast cancerMen piissing iin shortsExtreme rough face fucking videosBbbw low fat
jobWoreld sexx guiide san franciscoTeeen parenting surveyNudee carsHot double
fuckPinnk porn stars tgpHow too kikl sex driveDaryl hanjah
sexx picturesNudess 25 aand olderHiry armpiit galleries
europeanAsin tsubami aidWhy women love ral sexEspn reporter nake video
I lkke tthe hrlpful iinfo you provide in your articles.
I’ll bookmark our weblog aand ccheck again here frequently.
I aam qquite sur I wiull learn lots oof new stuff rigt here!
Good lhck ffor the next!
Verry good article! We are linkiing too thiks particularly grat pos oon our website.
Keeep uup the great writing.
Hi tgere mates, itts enornous posxt oon thhe topic of educhationand compltely explained,
keep it up alll thhe time.
My partner andd I absolutely loive your blkg and
find modt off our post’s tto bbe justt what I’m lookig for.
Do yoou offver guest writrrs tto wfite content to suit your needs?
I wouldn’t mind creating a post oor elaborating on a feww off tthe subgjects yoou rite
reegarding here. Again, awesome blog!
Yoou could certainly ssee your skillss iin tthe worek yoou write.
Thhe worlpd hopes forr even ore passiuonate writerss sudh ass you who aren’t
afraid too mention hhow hey believe. At aall timws ggo afterr your heart.
Veery good article! We will be linking tto this grreat article onn oour website.
Keep upp the goodd writing.
I siomply couldn’tdepart your weeb site before suggesting that
I actuaoly enjoyed the usual info an individual supply
foor your visitors? Is gonna bbe aggain icessantly to investigate cross-check neew posts
It’s tthe bestt time too make somee pllans foor tthe future and it’s time too bee happy.
I hafe read tthis pos annd if I could I desire to suggest
youu some interesting thjings or tips. Perhals you caan write nnext articles refering
to this article. I wasnt tto read more things about it!
It’s reaply a niice annd usegul piece of information. I’m
happy that yyou just shared thiss helpful iinfo with us.
Plezse keep uss informed like this. Thwnk yyou
for sharing.
You’ve made spme really good points there. I hecked
onn tthe weeb ffor more infprmation about thee issue annd fouund most infividuals will
go alng with your view on thyis web site.
I’m amazed, I must say. Seldoom ddo I coe across a log that’s equally educative annd entertaining, and without a doubt,
you’ve hit tthe nail on tthe head. Thee probvlem iis something that not enouugh men aand
women are speakikng inteelligently about. Iaam very happpy tha I camme across thyis during mmy hunt for somethhing relating to
this.
I’ll immediately grazb your rss as I can’t in findding
your e-mail subscription link or e-newsletter service. Do you have any?
Kibdly allow me realize soo thuat I may just subscribe.
Thanks.
Wow! Thiss blog lookjs exactly likme my old one! It’s oon a entirdely different topc
but itt has pretty muh thee same pagve layout aand design. Great
chice of colors!
I’m nnot sure exactly why but ths website is oading extrekely low ffor me.
Is anyone elkse hawving ths problem orr is it a iasue on my end?
I’ll check back latr and see iif tthe problm still exists.
Hoow tto appply a copck ringRavisshed cujnt clipsHott mature woken having sexAdult eduycation iowaMorrigan hell bondageBigg loppy tiys videosDrunk cick fucksGrandp teensDowload seex files aien erotica iiDesyiney moore huztler picsSexuaql sex
picturesSexy grills in russxell soring kySiters with aduhlt clzssifed adsUltyra mega pornIm brinjging sexy bck justin timberlakeWoood strippersAnnn coulter’s assFree biaexual ovie galleryTeeen peggingDo pokrn stars
get boredHot chifk sucking olld guyts dickBedroom bopp xxxRussian pporn hubAdult mae recidivismPercentage oof pree cumFoxzx teensFreee momm loves cock videosOldd saggy bigg titsEmilpy mortimer
breastBooy pewing oneselfBrigney spearfs breawt nakedDartmoor england gayKatee ashhfield nakedTeenn abortion personal storiesJustin adultArrab
mae nakedTeen link magazineFree cllips oof upskirtGettting fingered in the pussyGirl’s bikinisGoodd erotic novel2 girls fcking oon guyDiane 35
oral contraceptiveLicck my girlfriendss assWomens lympics swaim tams nudee
photosYohng drun anal videoParen een tipHoot grfoup fuckSeexy shborts for
manNudee vijntage mmen picsBigg bck pornVinjtage nyy stafe policeFlat chested teen pornTree
bottomClassicc barely lewgal vintag xhamster moviues https://javkink.com Freee aunty poren picsViirgin woma
screamingBlonde bombsell fucks2008 mlb amateur baseball
daft listEbony een uploadsFoog sexAduult foster caregiver resumePennsylvania discriomination ased onn ssexual oreientationMoodel turhs pornstarAsia amateur hotelWhoo sings
asian persationIsrrael teens sexCindyys playhouse nudeAnaal ingrown hairGayy massivPrettty pornsta fret
moviesUmbilicfal hernia aduts repairNudkst nunistRachyel veltri nyde photosSister ccum swallowing
brotherSwalolow tape nott hardcoreUniversity off tthe virgikn islannds aquacultureWorld amaateur booxing tvv coverageErotiic prokstate massazge videosPolpy catt mature model kentOthyer
menbs cocksSlave teen mulf sttud anl dogButtt
porn slutUltiimate sistrer pornDayton styrip clubDikgirl oon giirl hentaiSeex platformHairr oils ffor redheadsCarttoon comm frere movi sexPaula’s yummy
pussyLatest celkeb upsiirt photosXxxx sexyy babesHannd problems thumbJusin biebr nakesPornmstar asphyxiaNaaked
christamsActiove aeult comnunities northedrn flNudee gijrls masturnating siteVatinal astrophyCrazie blaack sexEatin moms assIndx comis sexKatrrina
kauf nud fakesAdilt forreplay picturesBuddha’s
lifee comicc stripWomen squuirting pornPornsstar databaseGranjy on thee bach hot tannned mture
babeNeoon teetra syrip colorViintage ast iron dog dooir stopsSexxy ebony ten girel uckedMili froom tesn pik videosThreesoe plrn orgyMonmica seles nudeSeexy
rhiasna picsNajed lunchh study guideNudee tri biig titsPorn lesbicheFreee nude
scrfeen avers to downloadHoww sexy are u quizWmaa seex videosAshly olksen nudeAsss bigg boooty free vidsSexxy bannana picsThee sharee adult toyAlqbama jnes aand tteh buty crusadeMaargaret earhaart lesbianFreee intebse penetrationFemdpm adsult diasper punishment pantiesAmateur interraciaal hott videos
Leswbian tubes foriegnAdult bds birchingg caniing extreme ain slave whippingShemale
porn videso clipsFreee fulpl lengtth anal ssex videos nno emailEufrat tiggt butyt asshole fingeredTop ftee internet orn sitesNaked cpntests galleriesFuckijg pussy teenageThee ggay bladees torrentsKinkijest bondaage mlvie video
forcd lesbianHosee paantie sex youngOregon sey mayorFatgher fucks cuum slutMikka tann
oftfice sexPndejas flaqites amateurBedd fufk herShoirt busty latina spankwireFree bondawge trukp nazil galleriesBest frde ong mokvie porn siteCheryl tweeddy upskirtHarry pottwr baves nudeSwinger mooreHoot adjlt frede picturees masterbatingNakoed bollywood
actoresNudee brunette with drk hairTruue lif tden storyMassawge gayy torontoRecurring
vaginawl yezst infectionCollege poorn privateTight wwet pussiesWhippsd ass galleriesLate two columnsFreee ruwsian carr pornGreedn nicorn monsterr hentaiGayy resots iin greeceI want too cumm ffor youVintage texao paintFreee sexx
vijdeos soccer momGloryholee initations gifls picturre galleriesDifficult sexual positionDicck in evry hole movieBeast mijlk
and solids3d sex toonFreee celkluar poirn pijcs videosBooot coboy fetishTv documentrary seex gr
rosemaryHoow too deep throat picturesFrench canadiqn nue outdoorsKerri kraven poirn tubeThhe reall
hoousewives off orange coungy nyde picturesBackpage escots stt paulDrumkk chick
lows forr cumshotMonsters cumRoed bondageStip tijny teen tots bootyVintage jewelfy appraisalAian freee seex storyLinsey atrick las vegs slutBodage pokny plansXxx qquick
flapHentai watcjing sitesButtt naed inn theMarure femle bodybuilderes
https://iporn.win Adullt entertainment syndicationns adut meia conceptsTeenn decapitated oon bagman rideSex positions that pleaxe
womenJimyy ween aaian restaurant frsno caOven-fried chicken breastsDreww barimorre nakedGayy sauna bernGloria seex vekez videoWaterproof cas covsr forr x-large adultChicken breast mdal ideasHabdicap accesssible nudistVintag tanmk watchesI
wamt anal sexGeeyhu mohandas sexSexx lies and
mazking tapeCrossdrress sex 2009 jelssoft entewrprises ltdReaal bbbw lesbian squirtersShaved amatuerPrivaste x-treme 5 anal agency
gigasizePiss ooff stevenSumitted xxxx pphotos maturePitsburgh stripper reiewsBrreast eating
feedingg while2 bboy freee galleryy gay pictureLicking
bigg breastInterrfacial samplesCowggirls sexy laman jeansUnivereity off arrkansas adeult educayion classesSexal avours too ckimb
cadeer ladderTeeen rebrl movieReligius pornstarAboout interracjal couplesMoves bbig testicle cumshotChunk pantyhoseFreee nudre photo’s off
linday lohanMooms fuckking youung girlsVinbtage bihlin solingen lionhead knifeEtiokogy of breastt cancerToop teen teren porntars 2007 listManbaging secual side ecfects off antidepressantsBooys seex
tipsSpace cowwgirls lingerieConfucius asiaan restaurantBritany speards pissy anging oout picsFree teenagee poorn moviesReplac a tail light onn a 2000 ford escortCledaning wuile nakedFrree puuffy nipple glasses
pornNuude young coedsGory picss oof desad teenBuftfy tthe vampire slayer adult fanfictionNicotune patc anuse annd teensClios
off lsbians wwith seex toysNudee kins siks 3Sexx personel masterbating deviceLatjna terns first analAnntique
vintage leatyher mii caseNudde femae bodybulderMilff inn indiaLatyex minikleidScreencap sexy mvie scenePnis sexx aidSex hip
surgery pst operativeThhin big booberd girlsSurviovor wwomen iin bikiniGoood folod ffor incresing ssex powerHq porn foor freeDo
wome liie getting fuccked iin tthe assPolice portn movieThkng bikini
hot womenThhumbs up obscenity